Kenya Red Cross Society
MARKETING, ADMISSIONS & PARTNERSHIPS MANAGER
Business Development - Nairobi, Central, Kenya - Full Time
BIHC is ISO 9001:2015 Certified
MARKETING, ADMISSIONS & PARTNERSHIPS MANAGER
A LITTLE ABOUT USSince 2015, Boma International Hospitality College (BIHC) has passionately trained and influenced young and aspiring hoteliers to shape one of the oldest industries since time.
We believe in offering life-long learning that is innovative, with hands-on-the-practical skills that can be utilized to offer solutions to our world’s most dynamic and ever-changing industry. This mantra has sailed us through to be a TVET Centre of Excellence for Hospitality Training and marks just the beginning of an incredible journey ahead.
We’re also rooted in our Purpose and guided by our Values, which include Professionalism, Passion, Growth and Timeliness. We recognize that the only way we can achieve this Purpose is to work with and engage a diverse workforce that reflects the communities and industry we serve. By creating an inclusive work environment where all feel like they belong and are respected for their unique contributions to our mission, this purpose can easily shape into a reality.
In addition to the requirements below, we recognize that people come with diverse talents and experiences beyond the scope indicated and as such, we still encourage you to apply.
YOUR POSITION WITH BIHC: MARKETING, ADMISSIONS & PARTNERSHIPS MANAGER
HOW YOU WILL FIT INTO OUR MISSION
We pride in being a small community that ensures that every participant is known at an individual level in order to understand their specific needs and constantly assess that these needs are met. As an ISO 9001:2015 certified organization, we are keen to:
- Demonstrate our ability to consistently provide products and services that meet customer and applicable statutory and regulatory requirements, and
- Enhance customer satisfaction through the effective application of systems, including processes for improvement and the assurance of conformity to customer and applicable statutory and regulatory requirements.
As the Marketing, Admissions & Partnerships Manager you will be responsible for promoting business, services, products or brands.
In this role you will also develop partnerships, implement marketing & recruitment strategies to achieve enrollment and revenue goals. Also, you will be responsible for developing marketing and pricing strategies, generating new business leads, managing marketing budgets and analyzing trends.
You will be responsible for managing the complete admissions cycle from start to finish for all points of entry from Foundation Class, Certificate, Diploma levels, coffee school applicants and short courses.
Scope of the role:
- Marketing
- Partnerships
- Recruitment
- Admissions
- Oversee the Marketing, Admissions & Partnerships function.
- Develop effective internal communication to ensure that all relevant college functions are kept in front of marketing objective.
- Analyzing potential strategic partner relationships for the institution’s marketing and arranging for business meetings with prospective clients/partners.
- Develop and maintain standards and procedures for admissions and enrollment records.
- Design, Plan, implement, evaluate, revise, and oversee registration processes and procedures for all students enrolled for BIHC courses and programmes.
- Lead in the recruiting and student outreach functions of the College;
- Lead and manage the delivery and continuous development of an effective and flexible admissions service
- Design, implement and execute marketing & recruitment strategies that will influence and increase admissions
- Compile timely and accurate reports for management and provide forecasts on student numbers as required for financial forecasting purposes.
- Design analytics from the CRM to determine student trends to assist in marketing activities and its performance
- Monitor and report on sector developments in admissions policies to enable the college to anticipate change and plan their response.
- Efficiently manage the admissions selection process and ensure admissions adhere to policies and procedures of the college including regulatory compliance requirements
- Ensure marketing plans are executed and ensure proper representation of the college to prospective students at school visits, career fairs and during induction
- Promote effective communication, superior customer service and guidance to clients and prospective parents or Students
- Develop and monitor budgets for Marketing, recruitment, admissions and enrolment activities
- Supervise and train the staff in the department and ensure professional customer care standards in the college are maintained.
- Be the point of contact for prospective partners & parents in relation to admissions: efficiently, appropriately and promptly managing requests for information received by the website, e-mail, telephone, post or in person; following up enquiries with further invitations and information; where appropriate providing advice and support for prospective parents in relation to the potential admissions
- Any other duties as may be assigned by management
THE SKILLS AND COMPETENCES WE ARE LOOKING FOR: EDUCATION AND EXPERIENCE
Minimum requirements:
- A Degree in in public relations, Marketing, International relations, Hospitality Management or equivalent (Master’s degree would be an added advantage)
- At least 4 years’ experience at an institution of higher learning. 2 of which must be at a senior leadership role in academia, preferably hospitality
- Demonstrate continuing professional development
- Sound knowledge and understanding of best practice locally and internationally in regards to teaching, learning, assessment and quality improvement
- Ability to develop and set strategic direction
- A deep understanding of, commitment to and involvement in hospitality Industry
- Thorough understanding and experience of quality improvement processes in learning institutions
- Extensive knowledge in ICT and experience of education, higher Education and the issues and challenges facing the sector.
- Experience in admissions and administration in a learning institution.
- Demonstrated experience in successfully developing and delivering strategic plans to ensure future institutions success
- Demonstrated people leadership and management skills
- Excellent interpersonal, communication, presentation and partnership building skills for working in a complex multi stakeholder environment
- Creative, self-motivated and results oriented.
- Strong knowledge and experience in digital marketing strategies
- Ability to work in a fast-paced environment
- Ability and experience of developing and leading significant institutional change
- Excellent judgment with the ability to balance risks and opportunities
- An absolute commitment to upholding the College Values. In particular, commitment:
- to prioritize the needs of students
- to act with integrity, authenticity & respect at all times
- to secure continuous improvement and excellence
- to focus on coaching and developing others to reach their full potential
HOW YOU CAN JOIN US:
Apply strictly through https://www.redcross.or.ke/https://www.bihc.ac.ke/career so as to reach us not later than Wednesday 25th December 2024. Only shortlisted candidates will be contacted.
Job disclaimer and notification: BIHC is an equal opportunity employer and does not charge / accept any amount or security deposit from job seekers during the selection process or while inviting candidates for an interview.
